The nature of retail marketing the key aspects of retail marketing is an attitude of mind. Finding the right marketing mix is integral to the success of any small business because customers enjoy shopping in stores that successfully meet their needs. It is better to depend on a formal presentation than on a salespersons ability to handle customer objections. Office mix offers a simple way to turn your powerpoint slides into. A retail marketing mix has six ps instead of just four ps, and they consist of. Evaluate retail career opportunities and pursue appropriate opportunities. Ppt retail marketing powerpoint presentation free to view. For example, there is need to provide a wide range of selection in order to give customers better choice. Your online presence might include having an ecommerce store with shopify, or selling through marketplaces like ebay, etsy or amazon. Ppt retail marketing powerpoint presentation free to. The retail marketing mix and the retail product the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the. Pricing and the retail mix retail management lumen learning.
Retail marketing management marketing mix slideshare. Distribution strategies used by businesses 5 types of. To indicate the focus and format of the text overview retailing encompasses the business. The enterprise also needs to embrace internet advertising given that it is the most modern method and could reach many people. The product mix is the set of all the products offered for sale by a company. Recommendations for appropriate retail mix for each commercial district. Visual retailing oneill uses visual retailing technology. Consumers are shopping in more locations than ever. Theyll give your presentations a professional, memorable appearance the kind of sophisticated look that todays audiences expect. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. To show why the retailing concept is the foundation of a successful business, with an emphasis on the total retail experience, customer service, and relationship retailing 4. The level of sophistication in retail software needed will depend on the size of the business and the nature of what it sells. Creating online lessons takes multiple pieces of expensive software, some. Craft a sales presentation that sells, and take your triedandtrue deck from average to extraordinary with these databacked techniques.
Overview of pantaloons pantaloons is one of the leading retailer stores in the lifestyle segment of the consumer market in india. This definition distinguishes multichannel retailing from multimedia marketing that typically involves the use of multiple channels to simply communicate with customers. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. A retail mix, defined, is the marketing plan put in place to address key factors such as location, price, personnel, services, and goods. All elements of the promotional mix entail direct, twoway communication. Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel, and presentation. Retail marketing mix and planning linkedin slideshare. These generally require the person to type in information and can. The retail mix the set of variables that the retailer can use to satisfy the customers needs to influence their buying behavior and compete effectively in the market retail managers must determine the optimum mix of retailing activities and coordinate the elements of the mix. It is a broad group of products, intended for similar uses and having similar characteristics. For bookstores, a faceout merchandise presentation of books as opposed to spineout presentation. There are many different approaches and strategies retailers can use to market their goods. Retail is the sale of goods and services from businesses to an end user called a customer. The tool also incorporates draganddrop to deliver fast, concrete results.
This is also the reason why place which majorly consists of distribution is one of the major 4ps of the marketing mix. The four important types of retail marketing mix are discussed below. Theyre able to use the external video output of their vmix production and feed that into their video conferencing software. Ppt 1610 steps in developing a retail communication program ppt 1611 retail and vendor communication programs vendor longterm objectives product focused national specific product retailer shortterm objectives category focused local assortment of merchandise. While in website nonstore retailing includes the virtual store ambience, easiness in. If im working for one client or 10 clients or 100 clients, i can serve them immediately by just sitting behind my computer. The variety of products that a company produces, or that a retailer stocks is known as product line. Retail clinics market to witness steady growth at 10. The promotional mix of a company is the same for all its products. She has taught retailing at every level in further and higher. The retail marketing mix is a marketing term that refers to the variables that a retailer can combine in alternative ways to arrive at a marketing strategy for attracting its consumers. The presentation of merchandise is a critical factor in the selling power of a store and its overall image. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels. In the physical world, you might own your own boutique retail store, or maybe you go to a few trade shows, sell through craft fairs and maybe sometimes.
Sep 09, 20 retail is the sale of goods and services from businesses to an end user called a customer. Every organization has a product mix that is made up of product lines. Make a professional presentation that incorporates presentation software. The retailing mix is made up of 6 ps commonly known as product, place, promotion, price, presentation and personnel. Presentation is the retail mix factor concerned with the image of the retailer both in store and online. The last component of the retail mix, visual merchandising, is another type of. Todays successful retailer is the one making the most profitable use of every square foot of available space in the store. Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel levy and weitz 2009.
It is a broad group of products, intended for similar uses and having. Because space is costly, you need to have a strategy for its use. Its all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Small mom and pop operations may be able to do business using simple retail software like word processors, spreadsheets, and presentation software. Learn vocabulary, terms, and more with flashcards, games, and other study tools. As a small business owner, you might have a mix of channels you sell through, some online and some offline. While barter would be considered to be oldest form of retail trade, since. Crafting integrated multichannel retailing strategies. Shoppers have many sites to choose from, online and offline. Generate revenue for your retail business and value for your customer with. Ppt retailing in electronic commerce etailing powerpoint. Whole foods, trader joes, and natural channel grocery shopping. This allows sales people to create great video presentations that can include, titles, graphics, videos, powerpoint slides and more.
Thus, there is a lot of importance given to making proper distribution strategies for a company. Describe the marketing communications mix and how it applies to retail service and merchandise promotions. Multichannel retailing is a marketing concept that is always evolving. It includes every sale to the final consumer ranging from cars to apparel to meals at restaurants to movie tickets. Retailing consists of the final activities and steps needed to place merchandise made elsewhere into the hands of the consumer or to provide services to the consumer. Winner of the standing ovation award for best powerpoint templates from presentations magazine. Retailing mix free download as powerpoint presentation. Our farmer will have to follow specific steps in order. Retail mix also includes signage, placement of goods within the location and price discounts. Place is considered in case of products as well as services distribution strategy is mainly decided by keeping the top management in loop because it affects overall operations. A good retail management course should ideally cover the following areas. Retail assortment planning closes the gap between financial planning, and store planning and accurately identify the optimal merchandise mix. Multichannel retailing is the practice of selling merchandise on more than one sales channel. Retail strategy action plan presentation june 14, 2017 the city of.
Jan 26, 2019 a retail marketing mix addresses product, price, place and promotion, in order to keep your small business growing and thriving. The complete guide to retail merchandising smartsheet. All elements of the promotional mix have the same effect on the target audience. Created using powtoon free sign up at youtube create animated videos and animated presentations for free. Retail marketing management the retail marketing mix and the retail. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods.
Cost justification defense changing market conditions defense meeting competition in good faith defense deceptive pricing advertising an item at an artificially low price and then adding hidden charges. The brand serves its customers in 85 cities and 60 rural locations across the country flagship company of future group our other formats include brand factory, ethnicity, planet sports, all and more. How professional is the look and feel of the customer. The bottom line is that most companies these days are expected to give customers a variety of ways to shop. A retail mix plan targets strategies to attract customers and influence their purchasing ability. The global retail development index has ranked india first, among the top 30 emerging markets in the world. Visual retailings technology is an allinone, customisable software suite to help save time and drive sales. What are the most important topics in retail management. May 07, 2014 7 ps that create the marketing mix for your retail marketing strategy posted on may 7, 2014 by istorefront so following on from our last post in helping create a marketing strategy we mentioned the relevance of the seven ps in regards to the marketing mix, which creates a foundation to work into the marketing strategy. Consumer behavior in a multichannel, multimedia retailing. Euromonitor international is the leading provider of strategic market research reports. It is designed to meet the needs of the target market and fulfill an organizations goals.
Purchase the retailing in south africa country report as part of our retailing market research for march 2020. Rather, the colors, sounds, smells, temperature, and the way the merchandise feels combine to deliver an experience to the customer psyche that they may not even realize. It is the location where the product or service is sold. Defined by the number who shop there at leastonce a month, trader joes draws 10. Oct 10, 2018 created using powtoon free sign up at youtube create animated videos and animated presentations for free. Any firm that sells a product or provides a service to the final consumer is said to be performing the retailing function.
A retail marketing mix addresses product, price, place and promotion, in order to keep your small business growing and thriving. When customers walk into the store, they dont consciously think about the sensory experience. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. Retailing in electronic commerce e tailing is the property of its rightful owner. Whole foods, trader joes, and natural channel grocery. Strategic floor patterns, location of merchandise, amounts of merchandise and appropriate displays are all key factors to consider. In making retail marketing decisions, retailers must consider the ne.
Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. Predatory pricing exists when a retailer charges different. It is a process through which goods are transported to final consumers. If so, share your ppt presentation slides online with. Retail management powerpoint presentation slides templates. One important thing to keep in mind is that any competitive advantages you have in your strategy should help form your retail mix. The quality and range of variants of the product or service. This slide represents key drivers for retail growth which includes branding, location, product mix, service, margin. Retail mix is a marketing plan that responds to a set of varying factors, such as location, pricing, personnel needs and offered services and goods. Worlds best powerpoint templates crystalgraphics offers more powerpoint templates than anyone else in the world, with over 4 million to choose from.
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